http://newhumanist.i2p/contributors/163/julian-baggini
He is the author of The Pig that Wants to be Eaten and 99 Other Thought Experiments (Granta, 2005) and, most recently, The Ego Trick: What Does it Mean to Be You (Granta, 2011). He is a co-founder and editor of The Philosophers' Magazine , has written for the Guardian , the Independent , the Observer , and the BBC, and has been a regular guest on BBC Radio 4's In Our Time.