http://theguardian.i2p/culture/2016/jan/27/dont-hug-me-im-scared-youtube-viral-puppet-show-interview
There’s a pause, then Baker Terry, who works with the pair as a writer, raises a hand and says: “Puppets plus guts equals viral.” In their case, he’s probably right. Since the first episode aired on YouTube in 2011, digital style, the show’s formula of Sesame Street-type characters trapped in a David Lynch-esque musical universe has built a vast online following.